• Research by Amitai Shenhav and colleagues into how people experience paradoxical feelings of pleasure ...

    Research by Amitai Shenhav and colleagues into how people experience paradoxical feelings of pleasure and anxiety when choosing between two or more positive outcomes asked study participants to choose between pairs of products with similarly low values (low-low), similarly high values (high-high) or different values (low-high).(Image courtesy of PNAS)

  • Brain's dynamic duel underlies win-win choices

    People choosing between two or more equally positive outcomes experience paradoxical feelings of pleasure and anxiety, feelings associated with activity in different regions of the brain, according to research led by Amitai Shenhav, an associate research scholar at the Princeton Neuroscience Institute at Princeton University. Full Story.

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